Sparks Street Entertainment (SSE) is a premier music consultancy & artist services company, boasting over 25 years of experience in the US Major Label system. Our deep-rooted expertise allows us to navigate the dynamic global music market, empowering artists and labels of all calibers to reach new levels of success.
Mike Sherwood, founder of Sparks Street Entertainment, is a highly respected record executive with over 25 years of experience in the music industry. He spent more than two decades at Warner Music Group, where he held key positions at Warner Bros. Records, Elektra Records, and WEA Distribution. During his tenure, he collaborated with legendary artists such as Green Day, Tom Petty, and Linkin Park, while also helping to launch the careers of rising stars like Dua Lipa and Zach Bryan. Most recently, Sherwood served as Executive Vice President at Capitol Records, where he played a vital role in successful campaigns for artists like The Beatles, Katy Perry, Sam Smith, and Ice Spice. An ardent advocate for artists, Sherwood has dedicated his career to helping them realize their full potential.
Artists. Managers. Labels.
…Of all sizes.
With decades of executive experience and connections with a vast network of industry experts, SSE provides a full breadth of services tailored to your needs. From precise local campaigns to regional, national and global strategies, SSE is uniquely positioned to help you grow your career & business.
SSE offers a comprehensive suite of services including tailored global release strategies, targeted marketing campaigns, DSP and Playlist optimization, E-commerce solutions, as well as expert insights into physical media and manufacturing. We pride ourselves in helping artists by creating bespoke strategies that support and enhance every stage of their creative journey.
